The RICH project (Reflectance Imaging for Cultural Heritage) aims to create a unique digital imaging tool for researching, studying, and exploring material characteristics of art and library materials in medieval and early modern times. An imaging device, IMROD (Imaging Module for Multi-spectral, Reflectance Or 3D), will be developed to produce a digital 2D+ record, through multidirectional and multispectral lighting sequences. Reflectance imaging, combined with the possibility to apply virtual illumination, enables the exploration of the material and structures in an interactive manner. A web portal will be implemented for valorisation and dissemination of the research. RICH aims to be an indispensable tool for research and understanding the material and tactile characteristics of art. RICH is a collaboration between four KU Leuven partners: Illuminare (Research Center for Medieval Art) is the promotor, ESAT-Visics, CS/Media and the University Library. Third party is the Museum Plantin-Moretus, Antwerp, Unesco World Heritage. The project started in July 2012 with a Hercules grant and will develop the next 3 years.